Sunday, March 30, 2014

Case Study: Publishing a Chapbook
with Amazon’s CreateSpace

All those nights when you can't reach me?
I'm making these things.
When it comes to poetry chapbooks, I’m a DIY gal. So far I’ve self-published nine chapbooks at home using InDesign or QuarkXPress, a couple of desktop printers, and a huge stash of paper from a print shop that went out of business*. I edited books for a living for many years, and I still get a creative rush out of designing and assembling them. So if it means giving up a few evenings to print, fold, staple, and trim chapbooks while listening to Bollywood music, that’s OK. I like it. It’s fun.
        But recently I went a different route and published a chapbook through CreateSpace, Amazon’s print-on-demand program. A client had asked me to help him marshal his book through the CreateSpace process, so I decided to use one of my own chapbooks as a guinea pig first. I figured if things went badly, I could steer the client away from the mistakes I’d made. And if it went well, it would be smooth sailing for him…and I’d get a spiffy new book at the same time.


Something for nothing?
In a nutshell, CreateSpace works like this: You design the book (either by yourself, or with the help of their online templates and design services), and then Amazon prints and ships copies of the book whenever customers order them. If you design it all yourself and simply upload your PDFs to their system, it’s completely free and seems almost too good to be true. You do pay for any copies of the book you order for yourself—say, a few dozen for your own readings or book shows—but you buy them from Amazon at such a deeply discounted author price that it works out to about what you’d pay a local print shop to do them (for most chapbooks, a little under $3.00 per book, including shipping). And, unlike with a local print shop, your book gets listed on Amazon and is handled and shipped by them, which means your readers can find it easily and buy it while they’re shopping for frying pans, yoga balls, and Breaking Bad DVDs. I’ve got to admit that, even for an independent-bookstore lover like myself, it was all weirdly attractive.
The CreateSpace portal.
        To back up for a moment, let me repeat one point: CreateSpace is only free if you can design the whole book—interior and cover—either completely by yourself, or by using their simplest templates. (They also have fancier templates, for a fee.) Obviously it’s great to have InDesign or Quark to do the interior layout, but you could probably use Word, assuming you’re good at it (which I’m not) and your book is something simple like poetry or fiction. For the cover, you might be able to figure out how to lay it out in Word (again, if you have more prowess with Word than I do), but just about any graphics program will work, as long as you can save your final design as a PDF.
        If you don’t want to wade into the world of design on your own, CreateSpace can do that for you too, but this is where it can get pricey. They offer all sorts of professional services and packages, ranging from design and copyediting to help with marketing and publicity, costing anywhere from a hundred dollars to several thousand. And judging from the online forums that I’ve scoured over the past few weeks**, many authors do use these services, and some are perfectly happy with them. But I didn’t wade too deep into that; I figure that thirty years in publishing should have taught me a few skills. And besides that, I’m a cheapskate. I was going it alone or bust.

Enter the guinea pig
Editing—in my house, anyway—
still takes paper and patience.
For my test case, I decided to do an expanded version of my book Beautiful Brutal: Poems About Cats. I chose this baby for one reason: I sell a lot of copies of it. Now, I pride myself on being a real poet, but this little novelty book has turned out to be surprisingly popular—it always sells well at book shows and writers’ conferences, and people contact me out of the blue to order five or ten to give away as gifts. I spend a lot of time printing those little books.
        Beautiful Brutal started life four years ago as a palm-size nugget of a book, 5.5 inches high by 4.25 wide. So I took a couple of weeks to add a few new poems to it, revise some of the old ones, and do a little re-ordering. I also gave it a larger, airier trim size (6 x 9), fancied up the interior design, and built a new cover around a 17th-century painting*** by Georg Flegel that I particularly love and that is firmly planted in the public domain. Finally the files were ready, and I followed CreateSpace’s easy directions and made the PDFs.


Ready…set…stop
The next step was to register the book with CreateSpace. This is where you let them know what you want your book to look like—page count, trim size, paper color (white or cream; I chose cream), cover finish (glossy or matte; I chose matte). At this point you also set up the book’s Amazon page, which entailed a couple of curveballs I didn’t see coming, such as deciding on a cover price and where to send the royalties, and that brought the process to a grinding halt while I pondered them. The toughest was the “book description,” that little marketing paragraph that you see on the book’s Amazon page. I tinkered with that thing for a long time, trying to make it descriptive but not dorky.****
        Filling out the online forms was fun, but then came the meat and potatoes: uploading the PDFs of the book. That part went quickly. I clicked through a few windows to send the files, their system processed them in just a few minutes, and then a digital proof of my book appeared on my screen. Many printers use online proofing systems, and CreateSpace’s is particularly attractive and realistic, with animated pages that appear to turn. My book looked fine—nothing had shifted or reflowed, and the fonts looked the way they were supposed to. The one hiccup was that the system froze up twice while I was sending the files, and I had to quit out of my browser and go back in. Also, they didn’t process the cover file right away, I presume because I asked them to insert the UPC barcode on the back (another free option). They finished it the next morning and sent me an e-mail; I looked at an online proof of the cover and it looked fine too.


The moment of truth
Sharp yet velvety.
The last step in the approval process was to order a print proof of the book. This is the only part of the process that cost me money, and the total was $5.74—about $3.00 for the book, and the rest for shipping. You don’t have to order a proof; you can just have them print the books without seeing a sample, but I wouldn’t recommend that no matter what printer you’re using. And I especially wanted to see how the matte cover and cream paper looked, since I’d chosen both sight unseen.
        The proof arrived in my mailbox about three days later. Just like in my book-editor days, I opened the package with a mixture of excitement and dread. I pulled the slim volume out of its little box, leafed through it and sniffed it. I scrutinized the cover: handled its silky matte finish, pressed my thumbs on it to try to make fingerprints, and lightly scratched it to see if it got easily marred. It passed all the tests. And I’ve got to say—it was beautiful. The matte cover felt velvety, the type was clear, the cream paper robust, the perfect binding elegant and crisp. I was pleasantly surprised. This system actually worked.


Next up
So now Beautiful Brutal has a new home on Amazon (see its page here). I like the way it holds its own alongside the Hawthornes and Lemony Snickets—there’s a wonderful sort of democracy at work*****, not unlike the internet itself. I also did a Kindle version (which you can see here) while I was at it—it was like, I’m in the hospital already, so while they’re fixing my knee, I might as well get my gall bladder out too. That’s a whole other story, which I’ll write up at a later date. And Amazon is a world unto itself, with author pages and analytics and keywords and search engine optimization, which I will also write about later. For the time being, I’m just trying to figure out how to get the print and Kindle versions on the same page. Apparently the Amazon robots, which take care of such things while patrolling the system like so many Skynet terminators, haven’t figured it out yet.





* That was like some crazy-sad dream garage sale. A local print shop, which had been in business for decades, was closing its doors and needed to get rid of a warehouse full of supplies. It was down to the stuff that they couldn’t sell—literally tons of paper, envelopes and hand tools—and they asked people to just come and haul it away. They even had two letterpresses, which broke my heart. Each was about the size of a Cabriolet convertible, and probably weighed more. I wished I had a house big enough for one of those beasts. Hopefully somebody did.

** There were many, many points in this process where I had to stop and look things up online. Amazon has plenty of instructions, but sometimes they get bogged down in legalese and make things overcomplicated. Plenty of bloggers and internet writers out there have used CreateSpace and have good advice, available at your Googling fingertips. This makes me a little misty-eyed about the democratic nature of the internet. I mean, look at us right now. I have written something that you are reading! And we’re real people with no editors or agents between us, like we just bumped into each other on the street. Doesn’t that just make your head go pop? Nutty good.

*** With this title of characteristic German precision: Zitronen in einer Schale, welche auf einer Käseschachtel steht, ein Korb voller Wal- und Haselnüsse, eine aufgeschnittene Zitrone, ein Messer, eine Maus, die von einer Walnuss nascht und eine Katze auf einem Holztisch. (Translation: “Lemons in a bowl standing on a cheese box, with a basket of walnuts and hazelnuts, a sliced lemon, a knife and a mouse eating nuts on a wooden table, and a cat.”)

**** It was late and I was tired, so I was tempted to stick something flippant in there, like, “These 22 poems are the best ones I could write.” But you know, thumbing your nose at Amazon on Amazon does not hurt Amazon; it just makes you look like an idiot. I ended up with “This graceful, unflinching collection of 22 poems explores the real cats in our lives—the companions, the hunters, the strays, the kittens who grow up and grow old with us. Beautiful Brutal turns the ‘sentimental cat poem’ upside down, reminding us of the deep, wild mysteries we seek in cats—and see reflected in ourselves.” It still feels over the top. But I can change it later.

***** I know—I’m totally missing the capitalism angle, the consumerism and instant-gratification culture and big-brother apocalypse. But I just had a baby (book). I'm emotional.



Friday, December 20, 2013

8 Kitchen Implements That Sound Like Sex Toys


rice paddle

egg beater

double boiler

orange juicer

wok rack

corkscrew

cocktail strainer

meat fork





Sunday, November 17, 2013

Estate Sale, Cortez Ave.


Three glass coffee carafes

Eleven bibles, English

Two bibles, Polish

Bedroom set, blond wood

Encyclopedias, two sets

One scrapbook with nothing in it

Pile of handmade lace table runners

Fourteen assorted serving plates, Chinese

Dining table and sideboard, matched

Twenty postcards, various U.S.

Half-size ironing board

Single bed, light green wood

Lighting fixtures, assorted small

Mixed flatware

200 tongue depressors

French rococo ceramic girl

Brass birdcage with cloisonné feedbowls

1976 newspaper: Carter Wins



Thursday, October 10, 2013

America’s Most Rejected


Recently I got the news that a literary journal accepted one of my poems. Now, this is always an occasion for whooping and hollering—any “yes” from any publisher makes me do the happy dance. But this one was special. This particular poem had a dubious distinction: It had been rejected by many, many other literary journals. How many? In the 12 years since I wrote it, it got shot down a whopping 34 times. It was, by far, my most-rejected poem.

The Sigh
Why on Earth, you would be right to ask, did I keep sending that poem out, when so many people clearly thought it sucked? Simple: I did it because it got the sigh.
            The sigh came one night years ago, when I workshopped that poem in a creative writing class. I was asked to read it out loud, and just as I finished the last line, I heard it: the wonderful sound of the woman next to me sighing. It was, you know, that sigh—the one that poets long for, the slightly orgasmic one that tells you that you have something there, a poem that somebody likes so much that it drew a physical reaction out of them. I heard that sigh and I thought, Ooh yeah—that one’s a winner.
            I was off and running, sending that poem out to one top-tier journal after another. In my mind, it was my marquee poem, the best horse in my stable, and no little journal would do. But the months went by and time after time, the poem came limping back home in its scuffed SASE. I kept at it for about five years, sending it out to every top-drawer mag I could think of. Then, perplexed, I gave up and put the poem back in its stall for a rest.

Land of Ten Thousand Revisions
Still, it gnawed at me. Every once in a while I’d take it out and give it a hard look, wondering what the hell was wrong with it. I’d tinker with it, sharpen up a few words. Once, in a pique of minimalism, I got out the big knife and hacked away two-thirds of it. I felt all satisfied until I read that pared-down version a couple of months later and realized I’d cut all the spirit and nuance out of it; all that was left were a few listless lines that even I couldn’t understand. I restored it to its (tinkered, sharpened, revised) longer version and read it again. Crazy thing. I still liked it.
            As time went by, other poems rose to the top of my “send out” list, and that old poem sank farther down and spent more time at home. But it kept bugging me; it was like a hill that I could never quite climb. So about a year ago, I made a conscious decision to change my strategy with it. I still wanted to see that poem out in the world, but I decided it didn’t have to be in Ploughshares. So I started sending it to middle-tier and regional journals, but always ones that I especially liked; I still wanted it to live someplace that I would want to visit when I felt the urge to see it. It became a sport, tucking this poem into the envelope to round out a submission to this small journal or that one. And it still came back a few times, so I added those rejections to the list, filling up four index cards in my Byzantine tracking system. I kept thinking, come on, surely somebody out there will give this poem the sigh, somebody besides me and that woman in that class all those years ago.
            And someone finally did.

Behold
I’ll be delicate here and I won’t say which journal’s editor was kind enough to sigh, or which poem it was. That will come out in time, but right now I don’t want that editor thinking he/she picked up a poop that all those other editors stepped around for all those years. This lovely editor obviously doesn’t think it’s a poop, and friends, I am not about to make him/her think otherwise. Whether it’s a poop or not is all in the eye of the beholder. That’s art.
            Naturally I’m hoping that, after such a long and difficult journey, that poem will find its way into the Pushcart anthology or Best American or whatever. That would be sweet justice, and a damned good story. But for now, I’m just glad it will be out there in the sun, rubbing shoulders with other poems, instead of stamping its foot impatiently in its lonely stall.


Saturday, September 14, 2013

Things I Worry About While Lying Awake at Night


Whether my neck bones are fusing together and will cause me constant pain later in my life.

Whether a video can be evil, like in The Ring.

Why cable stations show The Ring in the middle of the night.

Whether I’ll be living in an SRO apartment and eating cat food when I’m 80.

Tsunamis.

Not having earthquake insurance.

How long it would take the radioactive cloud to reach Ashland if San Francisco were hit by a nuclear attack.

Whether the frog in the back yard will park itself outside my bedroom window and ribbit all night.

How long I would be on crutches if I blew out my ACL playing tennis.

Whether I would cut my foot on a rock if I went outside right now and tried to shoo away the frog.

Whether the arthritis in my right hand will get so bad that I’ll have to write with the left one.

Whether I would puke onstage if I ever got to do a poetry reading at the 92nd Street Y in New York City.

Whether that was someone’s brakes or a far-off scream.

Whether a baby and a tumor are essentially the same thing—a batch of cells grown crazily out of control so they sap our strength and crowd out our internal organs, but the tumor never grows a face and a brain and hair and fingernails, unless tumors actually do have these things and we just don’t know it.

Whether frogs get cancer.

Whether we keep the frogs awake.




Saturday, August 10, 2013

The Colrain Poetry Manuscript Conference:
What doesn’t kill you makes you stronger


Like a lot of poets, I’ve been honing and chiseling a full-length poetry manuscript for a few years. I keep sending it out to contests and publishers, and sometimes it comes close—it’s been a finalist and semifinalist, short-listed and long-listed. But so far, no ring.
       So when my friends Laura LeHew, Judith Montgomery, and Anita Sullivan said they had signed up for a four-day Colrain Conference—the only writers’ conference in the country devoted solely to poetry manuscripts—I decided to scrape together the $1,200 tuition and give it a try too. For me, the main attraction was that Colrain puts your manuscript in front of an editor from a respected poetry press, who looks through it and offers you their professional opinion and advice for improving it. That alone seemed worth the price of admission.
       So now I’ve done it: In early June, I spent four days at Buckhorn Springs, a beautiful, rustic* resort here in Southern Oregon, in the company of 17 other poets from around the country, watching my precious manuscript get turned inside out and picked apart. And how did it go?
       In a nutshell: I had one bad day and one good day, and it changed the way I look at poetry. It was totally worthwhile, but it was not without its bumps.


How much work can a workshop shop?
That one bad day is the only bone I’m going to pick with the Colrain Conference. After a very short Day One—with most of us just arriving and getting settled in—the real work began on Day Two, when we broke into small groups and workshopped our poems with a Colrain faculty member. (This was not the “editor day”; that came later.) I won’t divulge the format of the workshop day, since that seems like proprietary Colrain information. But suffice it to say that it was a long day—nine hours of workshopping, which, in my opinion, is more than the human body can endure. MFA students and veterans of big workshops like Sewanee and Bread Loaf may be used to that, but I was exhausted by lunchtime and completely worthless by 3 p.m. And we still had hours to go—we went straight through until 7 that evening. I felt sorry for the people whose work we looked at late in the day; some of us were so tired that I don’t think we gave it a fair, focused read. And by then, some snarkiness had started to creep in, a few thoughtless comments that were not very useful and that of course I remember vividly.**
       One thing I did like about that workshop was the breakneck speed of it. Surprisingly, though it was such a long day, it was paced quickly. We’d take a few minutes to speed-read a handful of poems, and then we critiqued them in broad strokes, concentrating on titles, themes, tone, and generally whether the poems felt strong or not. Does it work? Does it interest you, bore you, puzzle you? Explain why, but make it fast. Then boom, on to the next poem. I found that refreshing and fun, in a downhill-skiing, car-chase sort of way. I wouldn’t mind getting a group together and trying that at home.
       But that long, long day reminded me of two reasons why I don’t go to big summer workshops anymore: 1) I just get so tired, and 2) workshopping with random strangers is kind of a crapshoot. If you’re lucky, a few people will have great insights, delivered with a detached honesty that you can’t get from your workshop buds back home. But inevitably, not everyone’s a good fit for your work. And in that “high-level” Colrain workshop, I found that I gave the negative comments more weight than I normally would have. A lot of that, I’m sure, was just because I was falling-down tired.
       So I can’t say that first day was all that useful. Really, it was just another workshop—a really long one, with not enough snack breaks or coffee.
       I was beat that night, cranky and out of sorts and wondering if I’d paid $1,200 to be abused. As I drifted off to a restless sleep, I hoped the next day—“editor day”—would be better.

   
Starting over
On Day Three, we again broke into small groups and headed off to meet with one of the three editors who’d joined us for that day: Rodger Moody of Silverfish Review Press, Jeffrey Shotts of Graywolf Press, and Carolyne Wright of Lost Horse Press.
       As the Colrain organizers were careful to point out, this was not a pitch session; no one was going to be accepted or rejected by a press that day. The three editors, as much as we wanted to wow them, were there as educators only. They would give our books a cold read and offer us an insider’s look at how they judge the piles of manuscripts that come across their desks.
       I don’t know how they determined who went with which editor, but my small group got assigned to Jeff Shotts. For me, this was an enormous stroke of luck. Jeff’s aesthetic turned out to be similar to mine, and as a veteran of the Colrain conferences, he knew how to do this part: He was kind and even-handed but also very, very honest. At nine a.m., the six of us sat down with him at a table and, over the course of the day, we watched him leaf through each of our manuscripts, reading out loud and stopping to comment on what he was thinking. He scrutinized the cover letter, table of contents, and acknowledgments page first, and we could see how much information he was already gleaning from those. From the title, he expected this kind of book. From the cover letter, he began to think it was maybe that kind of book. From the TOC, he could see that it was divided into sections, or not. That the poem titles were intriguing to him, or not.


The heart of the matter
Then Jeff began reading the poems. If there were red flags right off the bat—and there often were—he said so. If he felt the urge to edit the first poem…red flag. If he didn’t see some variety, some movement in tone or form or subject matter by the third or fourth poem…red flag. If he just wasn’t getting what you were doing by the third poem or so…red flag. He kept reminding us that this was his aesthetic, that not every editor felt this way. But he was voicing opinions that I’ve held, consciously or unconsciously, for years. I was astonished that he could articulate them so quickly on a cold read of all this material he’d never seen before.
       In most cases, he only read the first five to ten poems. That was as much as he would read if he were sitting in his office, reading this manuscript that had just arrived in the mail. His job was to decide whether to hand it off to another staffer for further consideration or pack it up and send it back to the poet. So in this exercise, as in the real world of most publishing houses, “I’d continue reading” was a thumbs-up, or at least a foot in the door. “I’d stop at this point” was a no.
       Jeff spent about an hour and a half with each manuscript, with lots of time for discussion. He took care to walk each of us through his thought process and offer advice tailored to our own kind of writing. He kept coming back to certain ideas and techniques, but again, I hesitate to give away Colrain secrets. (You could pry them out of me with a beer and a good dinner.)
       By the end of that day, I felt buoyant. Sitting next to an editor of Jeff’s caliber and watching him think out loud made the whole Colrain weekend worthwhile; it was something I couldn’t have experienced anywhere else. I probably got more out of seeing him read other people’s manuscripts than my own, since I could listen more objectively then. (When he looked at mine, I was a nervous wreck.)
       I’d like to think that regardless of how my manuscript “did” that day***, I would have come away feeling pretty good, like I’d learned a lot and that was enough. But I’m not sure. When all 18 of us conference attendees sat down to dinner that night, fresh from our sessions with Jeff or Rodger or Carolyne, a few did not look happy. Some felt their editor wasn’t a good fit; others were struggling with a “thumbs-down” verdict. But the thumbs-up/thumbs-down business was not black and white; a “maybe” was the best score you could get that weekend, and a “no” might only mean the manuscript needed some reordering or minor work. Still, at times it was hard to remember that.


The wish list
So that “thumbs-up/thumbs-down” business brings me to one thing I would like to have seen: I wished we’d had another day to do it again with a different editor. Having each of us consult with only one editor put an awful lot of pressure on that one thumbs-up or thumbs-down. If we’d circulated among the editors instead—even just two—it would have reminded us that there’s more than one opinion, and that no one person should be the arbiter of what we write. I would happily have given up half (or all) of that long, grueling workshop day for that.
       I also wish they hadn’t held the conference at such a gorgeous place as Buckhorn Springs. It seemed like a waste of a beautiful location, and a frustrating tease outside the windows; our schedule was so packed that I had no time, not even a single minute, to explore its woods and hiking trails****.
       Similarly, other than mealtimes, there wasn’t much time to hang out with the other conference attendees; there were people I never got to meet, even though it wasn’t that large a group. Again, I would rather have taken some time out of that workshop day to—I don’t know, go swimming or something. Play ping-pong. Say hello.


Taking it home
Day Four was another short one: a morning wrap-up and discussion about publishers and contests, full of good information. And then we all headed out on our separate ways. I drove the 20 minutes home, vegged in a daze all afternoon, and then stayed up late that evening working on my manuscript. So the Colrain effect was positive and immediate: I now had a much clearer idea of how I wanted to order the poems, and I was ready to slash and burn a few that had never felt right.
       In the weeks since, I’ve felt like I have new eyes. I see poems differently, books differently, even my own work differently. I do feel a little less patient with my own workshop groups now; I feel burned out on critiquing and get restless with it more quickly. How that will pan out remains to be seen. And I’m not anywhere near done with editing the manuscript. But I do think that some of the insights I gained in that weekend will last me a lifetime.


Out of the fire
The bottom line is that I recommend the Colrain Conference—with a couple of major caveats. First, it's not for beginners or anyone who hasn’t been tempered by many, many workshops, unless you have skin made of steel. If I’d done that conference back in my 20s, I think it might have soured me on poetry. Certainly on workshops.
       And it’s not one of those vacation conferences where you can dip into one class and dip into another, and then sit on your hotel balcony writing in your notebook, inspired by all you heard. (Remember those? Aren’t those great?) No, this one was work—hard work that dredged up some stuff that I wasn’t always happy to taste. Thank goodness there was wine at the end of each day to wash it down. (That was a definite Colrain plus. Now I’ll want wine at all writers’ conferences.)
       I do feel like I’ve been through some sort of crucible, and ultimately I think it will make my work better—much better than any of those softer vacation conferences would have. It was also a great bonding experience with my friends Laura, Judy, and Anita, who were right there with me the whole time. We’ll be talking about what we did on that summer vacation for years to come.








*Part of our visit included a lecture on ticks.

**At some point we talked about that very phenomenon: how we tend to remember the negative things people say about us, and not the good things. I’d never thought about it much, but it happened several times over the Colrain weekend: Someone would come out of a workshop thinking they’d just been slammed, when the rest of us didn’t hear that at all and thought their work actually fared pretty well.

*** Jeff gave my manuscript a tentative “I would keep reading”…if I made some changes, including a drastic edit on the first poem and resequencing the early part of the book. I considered that a win.

****I did manage to peek at Buckhorn’s organic garden as I walked out to my car one afternoon. It’s a huge wheel-shaped planting area surrounded by a tall post-and-wire deer fence. It had some of the blackest, most luscious loam I’ve ever seen, and their bean teepee—a good 10 feet high, constructed of 20 or 30 thick bamboo poles—is now stuck in my mind as the image of a perfect bean tower.





[Title is with apologies to Kelly Clarkson. Photos by Mummelgrummel, Loty, Graphophile, David Benbennick, and snty-tact.]